Privacy Policy

1. Definitions

  • Service – The www.visionplates.co.uk website operated by Vision Plates.

  • Personal Data – Any information that can identify an individual directly or indirectly.

  • Usage Data – Automatically collected data about how you interact with our website (e.g., pages visited, duration).

  • Cookies – Small data files stored on your device to enhance your user experience.

  • Data Controller – The person or organisation that determines the purposes and means of processing personal data. Vision Plates is the Data Controller for all personal data submitted through this site.

  • Data Subject (User) – A person whose personal data is being collected and processed.

2. Types of Data We Collect

We collect the following data:

Personal Data

  • Name, address, and contact details

  • Email address and phone number

  • Billing and shipping information

  • Vehicle registration number

  • Document serial numbers (e.g., ID and V5C) when required for legal compliance

  • Account preferences and communication preferences

As a DVLA-registered number plate supplier, we are legally required to retain proof of identity and entitlement for road-legal plates. This includes your name, address, vehicle registration number, and reference numbers from submitted documents. We securely store this data for 3 years in line with DVLA and legal requirements.

Usage Data

Collected automatically and may include:

  • IP address

  • Browser type and version

  • Pages visited and time spent on them

  • Referring pages

  • Device identifiers

3. How We Use Your Data

We use your information to:

  • Fulfil and process your orders

  • Verify your identity and entitlement for road-legal plates

  • Communicate with you regarding your order or support queries

  • Send marketing and promotional materials (if you opt in)

  • Improve our website performance and user experience

  • Detect and prevent fraud or misuse

If you abandon your cart after entering your email, you may receive a reminder email to help complete your purchase.

After completing a purchase, we may contact you via email to request a product review using a third-party service, such as Judge.me. This helps us improve our service and showcase genuine customer feedback. You are under no obligation to leave a review, and you can opt out at any time by contacting us.

4. Cookies and Tracking

Our website uses cookies and similar tracking tools to personalise your experience, remember preferences, and analyse user behaviour. You can adjust your browser settings to reject cookies, but this may affect site functionality.

Types of Cookies We Use

  • Session Cookies – Temporary cookies that expire when you close your browser

  • Preference Cookies – Save your settings and preferences

  • Security Cookies – Help secure your account and session

5. Legal Basis for Processing

Under the UK GDPR, we process your data on the following bases:

  • To fulfil a contract (e.g., when you place an order)

  • With your consent (e.g., marketing emails)

  • To comply with legal obligations (e.g., DVLA record keeping)

  • For legitimate interests (e.g., fraud prevention, improving user experience)

6. Data Retention

We retain your data:

  • For 3 years if you purchase a road-legal number plate (per DVLA rules)

  • As long as needed to provide you with ongoing services or support

  • For as long as legally required or until you request deletion (where applicable)

7. Data Transfers

If you’re located outside the UK, your data may be transferred and processed in the UK where our systems are hosted. We take appropriate safeguards to ensure your data remains secure and protected.

8. Sharing Your Data

We do not sell or rent your data. We may share it with:

  • Payment processors (Stripe, PayPal)

  • Service providers (e.g., delivery companies, IT systems)

  • Government authorities (only when legally required, such as DVLA or law enforcement)

All third parties are bound by confidentiality and data protection agreements.

9. Analytics & Remarketing

We use analytics tools (such as Google Analytics and Microsoft Clarity) to understand how users interact with our site. This helps us improve functionality and marketing effectiveness.

We may also use retargeting tools (e.g., Facebook Ads) to show relevant adverts to you after you’ve visited our site.

You can opt out via:

  • Browser settings

  • Your mobile device’s ad preferences

  • The Digital Advertising Alliance (DAA) tools

10. Security of Your Data

We use industry-standard methods to secure personal data, including encrypted communications and restricted access. However, no system is 100% secure, and we cannot guarantee absolute security.

11. Your Data Protection Rights

If you're a UK or EU resident, you have the right to:

  • Access the personal data we hold about you

  • Correct inaccurate or incomplete information

  • Request erasure ("right to be forgotten")

  • Object to or restrict certain types of processing

  • Withdraw consent (where processing is based on consent)

  • Request a copy of your data in portable format

To exercise any of these rights, please contact us at privacy@visionplates.co.uk. We may ask for proof of identity before processing your request.

12. Children’s Privacy

Our service is not intended for anyone under the age of 18. We do not knowingly collect personal information from children. If you believe your child has provided us with data, please contact us immediately so we can delete it.

13. Links to Other Sites

Our website may contain links to third-party websites. We are not responsible for their content, privacy practices, or terms. Please review their privacy policies before submitting any personal data.

14. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a new effective date. Where appropriate, we will notify users by email or on-site notice.

15. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

📧 Email: privacy@visionplates.co.uk
📍 Address: Unit 2 Riverside Works, Gas House Hill, Sherborne, Dorset, DT9 3NH